Blurring Boundaries

These last 15 years have seen a revolution in the way we consume alcohol. This period has seen the emergence of craft beer presenting a raft of hop styles and bold, contemporary ethos to marketing and ideology. We have also drinks that champion the minimal intervention that goes into its production, such as natural wine. There has also been the renaissance of drinks that had long been seen as unfashionable, like gin, sherry and port.

Never has there been a better time to be a drinker. As a result of this exposure to such a vast expanse of drinks is that consumers are less pigeon-holed as a being a ‘beer drinker’, ‘wine drinker’, ‘spirits drinker’ or ‘cider drinker’. They are increasingly experimental and curious, enjoying a wider repertoire of drinks depending on the company, occasion, mood and availability.

At the same time, the curiosity of alcohol producers has grown, too, with wine makers, brewers and cider maker gaining inspiration and insight from other drinks.  The result, from a cider perspective, is the development of a range of products are in homage to, learnt from or actively created in collaboration with, the producers of other drinks.

Here I will overview how the lines between cider, beer, wine and spirits have been blurred in the UK over the last 15 years, and who has been doing the blurring.

Gabe Cook

With 10+ years of experience working in the cider industry, Gabe is leading the charge for a cider revolution. AKA ‘the Ciderologist‘ Gabe is an international consultant, writer, broadcaster, and educator on all matters cider. Resident cider expert for C4’s Sunday Brunch. Gabe also chairs the International Cider Challenge.
  • Beer
  • Wine
  • Spirits
  • Conclusion
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